Before this module I found the idea of starting up a business extremely daunting. It felt as if I had to learn a whole different language. Words such as PEST and SWOT we're not in vocabulary previous this module. I had envied previous graduates such as Tom and Olly who went on to start up a very successful design agency named Catalogue but could never dream of me even going close to that territory.
But this module really opened my eyes to what can really happen post graduation. Some of the strengths in my work include thourough research and contacting studios and agencies in a professional manner. One of the crucial parts of being a graphic designer is that constant and professional contact with clients. Another crucial part of working as a professional graphic designer is the ability to work as a team. Although we were all very capable, we found ourselves not being committed to time schedules and action plans. This was basically down to poor time management and lack of contact. There were very brief moments where we kicked ourselves into gear and got tons of work completed. Our strengths as a group include allocating tasks for one another and thourough research . My personal strength would be the branding and deciding on the philosophy and ethos of the agency. This included USP and strong visuals.
Another weak point of the module was the presentation. The lack of visuals made it so the audience were losing interest and were overwhelmed by facts and figures. We also went over by a few minutes which let us down.
The main thing we should focus on in the future (if we were to carry on forward with "Fourth Wall") is our time management and making sure we had consistent
How would you grade yourself on the following areas:
These are my final bsuiness card that I've designed for our agency. I'm really pleased with how they turned out. They were printed on mount board which communicates the strength of the agency. We plan to hand these out to Jane and Bridget on Tuesdays presentation.
MY PRESENTATION NOTES
These are the notes I'm currently rehearsing these by repeating them over and over again and also mock-presenting to housemates/friends.
Good Morning,
We are fourth wall and we are a design agency that focuses on branding on branding and identity for culture sectors in and around Leeds. This is our unique selling point (USP) for our clients. Because we are very specialist it gives us a competitive advantage over more general design studios.
We feel that having a niche will enable us to target clients in our chosen sector, which is still very broad and varied in itself.
We are located in the buzzing area of Holbeck, Leeds in a studio called Umbrella Creative, which believes in up and coming agencies like ourselves. We were really impressed with their low cost rent and inclusive bills which kept the overheads really low. We also loved the all white painted rooms which sent out a strong message of a blank canvas so we felt we could really put our own stamp on it.
Situated there are other creatives such as fine artists and photographers so there is potenetial for creative networking and collaboration.
We chose to be based in Leeds because it is considered to be the capital of the North (Yorkshire) and is central to big surrounding cities such as Manchester, Sheffield and Liverpool which houses many of our potential clients.
The specific location of the studio is very convienient as it has very good transport links which ensures clients could easily visit us and vice versa.
We went into branding the agency with a strong yet minimal approach. As an agency dealing with a whole range of different and indiviudal clients, we strongly belive that the high quality work should speak for itself. We chose a strong simple sans serif typeface (nevis) and changed the "A" in wall to "4" . This effecivly communicates to our clients that we strongly beieve in simple creativity (clever ideas made simple) We chose to focus in on the number 4 as it became our very own lucky number for these reasons :
There are 4 of us
We are group 4
The studio room which we are based is "room 4"
We are called "Fourth Wall"
WE HAVE APPLIED OUR IDENTITY ACROSS A RANGE OF STATIONARY AND BUSINESS CARDS WHICH WE CAN BRING TO FUTURE NETWORKING EVENTS SUCH AS "WHAT THEY DO IN LEEDS"
Website/online presence
Here is the layout to our website. As you can see it holds the same simple and minimal approach as the business card and overall identity. Another reason behind this minimalist approach is so the website is user friendly and easy to navigate. From the screenshots below, you can see that we've included a blog which will run alongside the website. This is to further our online presence. This blog will contain any news for the agency but also inspiration. As designers, it's important we are up to date on current design trends. We are constantly looking at shapes, type and other elements of design to inspire our own design. This blog will showcase that.
Website designed for iPhone.
Monday, 20 February 2012
Our Target Market
We aim to market our services mainly around the Leeds area, where we will be based, but will also look into designing for theatres and venues around Manchester, Newcastle, Liverpool, Sheffield and York: all cultural cities that are relatively local to our headquarters.
Having done some research, the Leeds Arena is due to open in 2013, and will be yet another marketing possibility.
The Carriageworks is a theatre located next to the Millennium Square in Leeds. Although this area receives a substantial amount of attention from the public, The Carriageworks isn't blindingly obvious and is not marketed that well. We see this as a brilliant opportunity for business, and would be a perfect client for us to work for.
---
Here are potential venues in the cities that we have researched into:
Manchester
Palace Theatre // Opera House // Lowry Theatre // MEN Arena // Apollo // Band On The Wall // Stockport Plaza // Oldham Coliseum // Pyramid & Parr Hall // Bridgewater Hall // RNCM, Royal Exchange // Library Theatre // Contact Theatre // Dancehouse // 02 Academy // HMV Ritz // Waterside Arts Centre // Bolton Octagon // King George's Hall
Leeds
City Varieties Music Hall // West Yorkshire Playhouse // The Carriageworks // Leeds Grand Theatre & Opera House // 02 Academy // The Cockpit // Leeds Arena
Newcastle
Metroradio // City Hall // The Sage // Northern Stage // Theatre Royal // The Journal Tyne Theatre // The People's Theatre // The Hyena Comedy Cafe // Live Theatre // Little Theatre
Liverpool
Echo Arena // Empire // Everyman Theatre // Pacific Roads Art Centre // Philharmonic Hall // Playhouse // Royal Court Theatre // St. Georges Hall // Unity Theatre
York
Pilot Theatre // Grand Opera House // York Theatre Royal // Friargate Theatre
Sheffield
Sheffield Arena // Sheffield City Hall // Lyceum Arena // Library Theatre // Crucible Theatre
Nottingham
Royal Concert Hall // Theatre Royal // Trent FM Arena // Nottingham Arts Theatre // Nottingham Playhouse // Lace Market Theatre // Bonington Theatre // Albert Hall // Rock City // The Studio Theatre
Strengths
Professional website, well laid out.
A back history of clients
Respectable, built up a reputation
Not much high-end competition
Weaknesses
A jack of all trades within the culture sector, not being an expert on one
Opportunities
Ability to collaborate with other prestigious companies
Threats
Competition from smaller, less expensive companies
Recession
---
John Good
Strengths
Work for a lot of clients
Very specific - mass appeal for theatres
Located in the centre of the country
Nationwide appeal
Weaknesses
Website isn't as well designed
Opportunities
Repeated seasonal work through pantomimes and plays.
Collaboration work with other companies
Threats
Competition from local, cheaper companies
Recession
---
Scarlet
Strengths
Established 18 years ago, industry experienced.
Specific part of the culture sector
Website aesthetically similar to the services they offer
Weaknesses
Located in the corner of the country - not much opportunity to spread
Opportunities
Regular customers located in the south-west part of the UK.
Expand to Ireland and Southern Wales
Threats
Recession
Not enough chance to develop due to limited customers
Business card
Final business card design.
The overall identity if very minimal and simple with a touch of colour.
We want the stationary and everything that the logo is going to be applied on, to be consistant.
Sunday, 19 February 2012
ENTERPRISE Thinking about VAT.
VAT - or Value Added Tax - is a tax charged by VAT-registered businesses on the supply of most goods and services. If you are or become VAT-registered, you must charge VAT where appropriate on the goods or service you sell. However, you can also reclaim any VAT you have paid when buying things for your business.
There are three rates of VAT. The most common is the standard rate of 20 per cent. If you want to know more about VAT rates, and charging and reclaiming VAT, watch our video How does VAT work?
Charging VAT affects the price of what you sell and therefore possibly your profits. It's important that you get your VAT calculations correct. If you are not sure how to add or subtract using percentages, try our tutorial Calculating VAT.
You also need to keep records to show how much VAT you have charged and paid. Record keeping is covered in our tutorial VAT and your business.
There's a lot more to learn about VAT, so why not try watching our videos Simplifying VAT and VAT registration and threshold information and look at our tutorial When sales and purchases take place for VAT purposes. You should also look at our tutorials on Setting up and managing a VAT account and Making VAT payments to HMRC to help you get started. Finally you will find a link to take you straight to online VAT registration with HM Revenue & Customs (HMRC).
Please note: Our learning products show ways of working out VAT that HMRC recommends. VAT rates can change, but if they do the calculation methods remain the same. You would need to use different numbers in the calculations, but this information would be available on the website.
Friday, 17 February 2012
A new name | FOURTH WALL
After deciding that out company will be based on directing our work toward the culture sector, I decided to look up a glossary of theater relating terms. Within this we came across 'Fourth Wall' - The imaginary wall of one box theater setting, removed to allow the audience to see the action.
Before we got our hopes up, we looked at the availability of the name, and didn't come across any called 'Fourth wall'. A few called 'The fourth wall' and one called 'Fourth wall design' so we've decided to stick to the two word version, possibly turning 'Fourth' into '4th'.
When we searched for the availability of the domain we had a few issues, as many websites with the two words were taken. We decided possibly to change the '.com' or '.co.uk' element. As we found fourthwall.biz and .me.uk to be available. This is something we're going to look into...
Thursday, 16 February 2012
Enterprise - Thinking about taxes
Steph found some really useful information on business link which will come in handy when we're starting to think about Taxes
If you run a business, you will have to pay taxes of some kind - and to pay some of those taxes, you will have to use a particular tax calculation/payment process.
Exactly which taxes you pay and which processes you use will depend on a number of factors, such as your business' legal status, annual turnover and taxable profits. You can watch our video Welcome: setting up in business for a handy overview of what you need to do.
Whichever taxes and processes apply, it's vital that you keep full and accurate records of your income and expenses from the start.
The main business taxes are Income Tax, Corporation Tax and VAT. You may also need to think about National Insurance.
VAT may apply to your business if you trade solely within the UK. However, if you import goods from outside the European Union, you must also pay import VAT and any duty before the goods can be released. And there are VAT rules that apply if you export goods and services too. For an introduction to how VAT works see our video What is VAT?
The main business tax calculation/payment processes are:
* Self Assessment for the self-employed, business partners and business partnerships
* Corporation Tax - for limited companies and some organisations such as clubs, friendly societies, etc
* the Construction Industry Scheme (CIS) - but only if you operate in the construction industry
* PAYE (Pay As You Earn) - but only if you are an employer
You can learn more about Self Assessment and self-employed tax and processes in our video An introduction to registering for Self Assessment. You can learn more about National Insurance in our animated video National Insurance for the self-employed: the basics. To find out more about Corporation Tax see our animated video What is Corporation Tax? To get an overview of your tax responsibilities when you take on staff see our video How we got registered as an employer.
For an introduction to the Construction Industry Scheme see our animated video How the Construction Industry Scheme works.
Finally for a good overview of how other businesses coped with taxes when first starting up we have a wide range of video diaries from real businesses covering everything from the first steps through to the highs and lows of running your own business to taking stock one year on.
Wednesday, 15 February 2012
Friday, 24 February 2012
FOURTH WALL LOCATION.
Location plays a vital role in a partnership. It becomes a second home and the headquarters of your agency. When picking a location we wanted somewhere convenient. We always knew we wanted to be based in Leeds because it's the "heart of the north" and very close to other big cities such as Manchester, Liverpool, York and Sheffield. It was my responsibility to find FOURTH WALL a suitable studio that kept our costs low.
Umbrella Creative provides low cost spaces for Leeds based creatives. Situated in Holbeck, a rapidly growing sector for Leeds creative industries, Umbrella has helped start ups, artists and small businesses grow by supplying spaces without the huge rent bills.
Here is a list of just some of the things you can use the space for:
Space for creative work
Space enough to make a mess or make a masterpiece of design
Space for photography
Space for art
Space for graphic design
Space for illustration
Space for music
Space for meetings
Space for exhibitions
Space to go wild
Umbrella is very convenient as it's very close to exiting and buzzing places such as the town centre and just a ten minute walk from the up an coming area of Holbeck which has seen a lot of investment in the last few years. The city centre is a 5min walk from there. The area is well served by buses and if you're driving you can get straight onto the M621. This ensures that we will be able to access the studio easily which also makes it easy for clients to visit us.
Photographs of the available room.
We were very impressed with Umbrellas low costs that kept the overheads very low which helped a small company like us starting out. We also loved the idea of the rooms being painted white as our very own blank canvas
So I emailed the company explaining our interest in renting an office space.
The email reads :
Good Afternoon,
Fourth Wall is a newly developed design agency, currently looking for a suitable work space for 3 designers. We were very impressed with Umbrella's low cost and warm approach to those who are just starting out. We're interested in room 4. Does the £285pcm rent include utility bills, internet and access to facilities?
Best Regards,
Simon Cherry
Fourth Wall.
I'm currently waiting for a reply concerning the things mentioned in the email.
Tuesday, 14 February 2012
LOCATION - Round foundry
We began looking into potential design space we could possibly rent and use as a base for our business. The round foundry was a possibility, but the website didn't provide space dimension, nor price. So I emailed the studio to find out more. (Using Steph's email account). Because of the long day we had had i made a few silly errors such as grammar and spelling mistakes (forth wall not fourth wall) etc. This was a shame because we intend to come across as being professional and we expect to be taken seriously. This can't be achieved with errors like these.
The email should read -
Good Evening Alison,
Fourth Wall is a newly developed design agency, currently looking for a suitable workspace for 3 designers. We were very impressed by Round Foundry's access to facilities and spacious offices. Could you please provide us with some information about the available spaces noted on your site and also info concerning costing/bills?
Best Regards, Stephanie Lawson Fourth Wall.
They got back in touch which was grand considering the amount of errors in the email. In summary, a space for 3 people costs £850 / month + VAT and business rates, which is a little pricey, seeing as it doesn't include broadband or phones. The person we contacted did mention that there is another office space in Tower Works, which is set to open in spring, which is just £70 per week, without phone and broadband. I think its certainly something to look into.
Another option is Duke studios, again something we need to look into as a group.
Monday, 16 January 2012
DON'T GET RIPPED OFF. ENTERPRISE LECTURE NOTES.
Copyright matters.
Its your copyright that you make a living out off.
Copyright is what it says on the tin.
Soul right to reproduce copies of my work.
Performances, prints,logos, etc.
One of the deepest fears of any young creative is getting ripped off/ copied.
Protect your ideas.
Make a living from your work.
Symbol I’m going to get used to is the copyright symbol.
For as long as Bridget is employed to teach in this college as it pays licenses to allow me to photocopy books and not infringe anyone's copyright.
She is allowed to steal.
Intellectual property is refereed to as IP all spilling of our creative minds.
Writer, designer, chef, bar (invents cocktails) any body who is producing anything creative out of their imagination.
PATENTS – IN 1714 Henry Mill took out the first patent (number 385) for a typewriter in England. Prior to this their keyboards had been in alphabetical order. He arranged the keys (qwerty keyboard) typist were able to work quicker and efficiently.
Ring pull cap – Prior to this there would be an implement which made two holes in the can. Very unhygienic. Someone invented the ring pull. People preferred the ring pull because it was more hygienic and you didn't need a separate impliment.
Mr fender invented and patented the tremelo device for stringed instruments.
Patent leather – was invented by a shoemaker who realized his customers would like very shiny shoes (mark of a respectable gentleman) permanent shine in the leather.
TRADE MARKS – trademarks and logos. – TM – can be very complex devices. If yo have a trademark and you want to register it then you have to send an image of it with very orecices colour references and exact drawings to the office and you would put TM next to your drawing/logo that arrangement of that particular logo was under investigation. Once they approve that it has not been made before it becomes registered ®
(TM) means applied for .
Logos are a single image which shows all the values/performance/service/history and quality of a brand.
REGISTERED DESIGNS – registered decorative features. Curves on iphone etc.
Other companies wishing to use apple software would have to apply for a license.
COPYRIGHT
Art, lit, music, animation, film, games,
Automatic
Date and record your work.
EVERYDAY COPYRIGHT –
Inside every book there's an individual ISBN number. The book also contains information regarding the date of publication and author.
FAIREY VS ASSOCIATED PRESS.
In January 2009, after Obama had won the election, Fairey's mixed-media stenciled portrait version of the image was acquired by the Smithsonian Institution for its National Portrait Gallery. Later in January 2009, the photograph on which Fairey based the poster was revealed: an April 2006 shot by former Associated Press freelance photographer Mannie Garcia. In response to claims by the Associated Press for compensation, Fairey sued for a declaratory judgment that his poster was a fair use of the original photograph. The parties settled out of court in January 2011, with details of the settlement remaining confidential.
Other examples -
GAYLORD VS US POSTAL SERVICE
STEINBERG VS COLUMBIA PICTURES
FAIR USE LEGISLATION
How to secure your copyright now.
Add the symbol, your name and a date
Keep a log of your significant creations
START A LOG BOOK
Date – title of the piece(ID NUMBER AND NAME) – location.
HOW LONG DO THEY LAST?
Patents – max 20 years
Trademarks and logos – forever but have to be renewed every 10 years.
Design rights –
Up to 25 years (if it proves popular)
Renew every 5 years
Copyright (General/ music is slightly different)
Until 70 years after death.
SO HOW DO WE USE IT?
George lucas was fluent in copyright.
He understood it so well that when an opputinity presented itself to him he snapped it up immediately.
George lucas asked to not be paid for a year but asked for a share of box office takings and merchandise.
THE BAKERY PRESS AD
Here is THE BAKERY'S press ad to be placed in creative review.
We wanted to communicate the group as a warm and inviting agency with fresh talent and creative minds. We went with a photograph of a bakery and by using traditional typefaces, communicated our skills as a group.
The Bakery logo.
Monday, 9 January 2012
How to set myself up.
DON'T JUST GET A JOB.
In today’s climate it's a real option to set up a business
For two reasons –
One is its very competitive in the job market. People have been laid off etc.
Also because its never been easier to set up your own business.
A few decades ago it was seen as quite daunting.
Now you can just begin.
The risk is so low at graduation age.
DISCLAIMER
For the expression start a business please also read.
Become a freelance designer
Be a practicing artist
Start a collective with other creatives.
Start a creative commune in a squat.
Why would you start a business?
Issues - Be passionate about it. If you're not passionate about it you won't pour your personality into it and you won't defend it like a good business person should.
Johnny cupcakes
Talks to bongoboy.
In the following video Johnny talks to Bongoboy about how he started his business without a degree or any creative education. He mentions how he didn't want to create a generic store but instead create a store that gives customers a unique experience.
He talks about his four p's -
Product - tee shirts
price reglar and limeted edition
promotion -USA tour
Place - Fantasy bakery on steroids.
Marketing
brand
longevity
scarcity
Risk
Take a chance
learn from mistakes
Overseas trade
Is aware that he has customers overseas and is interesting in opening stores in London and New York.
They think it takes luck, a clever idea or just knowing the right people. That's not true its about you.
Things to think about when starting a business.
Leading business magazines
Starting a business -
UK growing business-
Do what you love
Start it whilst you're a student
Start it whilst employed
Don't do it alone.
Use people as much as you can (advice)
Write a business plan
Do the research
Find out what legal status you're going to operate under
and find out what taxes you would have to pay right from the start.
start your business mag -
Come up with a business idea
Write a business plan
Choose a winning name for your business
Choose a legal status for your business
Register your business
Find some small financing
Why are you starting a business?
Company structure
skills
funding
competition
market place
business plan
staff
seek professional advice
What is a business plan?
It's a statement of where it is you're trying to go
what I'm trying to achieve
how I'm going to achieve it.
It is a four part document-
LOOK ON MOODLE FOR DIAGRAM
Marketing.
How I'm going to start a business is about how i'm going to promote it
public relations
personal selling
promotions.
In short it's these things -
What are you going to do?
What is the value proposition?
what resources you need
How much it will cost to get it started
How will you pay for it?
who are your target customers
But why do we need one.
To focus your efforts
Set some clear objectives
To enable you to track your growth
To raise finance
Attract collaborators.
If I have one after a year i can look at the forecast I created when I started.
That way you can measure how well you are doing.
Where to find a business plan
A high street bank.
The Arts council. Some possibility that you may get a grant.
Businessballs.com
Businesslink.gov.uk great outline plan
Where am i going to get funding from?
1.By helping others to get grants (to pay your fee)- This takes a bit of lateral thinking. if you know the comm or a not for profit org that could use your expertise. Then you can go and hunt for a grant that they would apply for to get help for their website, creative imput of some sort.
2.Crowd funding-grants have been cut and because of this there are dozens of sites which are offering the opportunity to publish your project and to invite people to invest anything from 5 pounds upwards. Alot of small business are being funded this way today.
We did this - crowd funding sites. Get a really good idea from this how crowd funding works.
cooperative -
How do we get organized?
Work alone, in a team, as an equal partner with others, as an employee in an organization.
Orginisations.
A team is not a bunch of people with job titles, but a congregation of indiviuals...
Power culture
Role culture.
Task/matrix culture
Meredith Belbin
' A teams is not a bunch of people with job titles, but a congregation of individuals, each of whom has a role that is understood by other members.'
- Action - Completer finisher
- Social - Co-ordinator
- Thinking - Monitor evaluator
- Action - Implementer
- Social - Resource investigator
- Thinking - Plant
- Action - Shaper
- Social - Team worker
- Thinking - Specialist
Charles Handy (1985)
- power culture - Small business with one boss. e.g family restaurant
- Task culture - Group of people which come together to organise a project, a temporary 'thing', collaborators, a team of workers to achieve project.
- Role culture - Large organisations. E.g - LCA, triangle like senior management, Head > deputy head etc
- Person Culture - e.g dental practise. 4 dentists, with own clients, own way of working. Need receptionists, cleaners, dental nurses, to keep place running.
How will you organise your practise
- What skills do you need to get the job done?
- Will you work alone?
- Will you be more productive if you work as a team?
Income streams
- Private commissions
- Freelance design work
- Workshops
- Part time teaching
- Royalties from book sales
- Professionals seminars
Why I started a business
Case study - Amazon - Jeff Bezos
What type of company?
Status determined by - What you choose to do with your profits
Profitable growth of business
Increasing income for the people in the business
have just enough money to be able to continue practising
Share the profits with everyone in the business
Give all profits to charity
Use profits to fund community projects
Share profits with customers / members
A list of legal types
Sole trader
Partnership
Limited comapny
Limited liability partnership
Public limited company
Social enterprise
Determines how the business is run
What records must be kept
Whether you should be registered with companies house or not
How much tax you pay
How You pay your employees and yourself
Useful links
Business link
Companies house
Social enterprise coalition
Co-operatives
Taxation in the UK
This is the money that educates us, protects us, keeps us healthy and enables economic growth.
Personal taxation rates
Tax bands
0 - 35,000 - 20%
35,001 - 150,000 40%
Over 150,000 - 50%
Applies to self employed, sole traders and employees
NIC's
National insurance contributions
Class 2 (self employed) weekly - £2.50
Or monthly direct debit
Class 4 (self employed) Collected aunually on tax return
9% of profits up to £42,475
+2% over £42, 475
Class 1 (paid on behalf of employees) 3.7%
Sole trader obligations
Keep records safe
Seperate personal from business expenses
Private and business use of car
NIC _ £2.30 oer week + 8% profits at year end
Inform inland revenue - thinking of starting a business
Self assessment tax return - Jan 31st
Partnership
Run by tow or more people
Share of profits
Share of debts
Share need not to be equal shares
Limited company
Directors and shareholders liability for debts is limited to their % of ownership
Your are an employee of the company
Corporation tax will be paid on profits
Limited company obligations
AGMs to recieve and approve accounts
Annual return to companies house
At least two employees
e.g - Plumbers, nail artist, bands
Corporation tax
Turnover of less that £300,000
Value Added Tax
- 20% on all goods and services
- 5% on
Children's car seats
Some property renovations
Insulation
Gas and elec
etc
Zero rated
Advertsiing for charities
Some protective workwear
Food, other than takeaways
Exempt
- Admission charges
- Building sales and rental
- Burial and cremation
- Sight tests
- Health services
- Tolls
- Postal services
Monday, 31 October 2011
10 steps to. Future you.
From the works of some great thinkers.
Steven r covi.
Seven habits of bigot effective people..
Laurence kholberg
Phycologist
Books on how we shoot outseleves in the foot..
Karl Hopkins.
Alumni of college ND course.
Investor in young businesses.
1. Proactivity.
2. Stimulus -> response.
Stimulus -> choice -> response.
Expand sphere or influence.
Inthat will be family friends peers in studios.
Internal environment - current area of circle of influence
Micro do have some influence but wishes to expand on more and more.
Macro environment -
2. Project.
you should project a vision of yourself in the future.
End in mind from beginning
3. Provide.
Demonstrate your skills and clearly show them off. Don't use shorthand..
4. Prioritise
5. Presents
Really effecicr is done by getting stuff from other people that benefitsthem just as much as it benefits you.. Win win situation.
Give them something
Time/ advice / insight.
When you want that favour they won't say no.
Karl gives a lot once a week sets himself a business environment..
Free business advice from a successful person
What karl was looking for was young businesses.
Enable him to find business to invest him..
Kholbergs theory.
Pre conventional
. I want
. Talk about what they want
. Child
.Nobody listens
.short term.
. Why should I
Conventional
. I would be happy to help you.
. your needs.
. I understand
Post conventional.
They think about the larger society . who wants to effect communities.
They see themselves as a practice . not an individual. They are macro environment.
6. Pause.
Pause to listen - give all your attention..
Listen in a way you havnt listened Before.
Make a practice of listening.
Put yourself in their shoes.
When youre in trouble you expect someone to listen completely.
7. proven.
They deliver a certain quality of performance every single time..
The experience/ associations with the brand is consistent , reliable.
8. Partner.
Hollywood model (business)
Every film is a project.
Avatar. Takes 1000 of people to come together for a shirt time.
All of crew were free lance.
9. Pit stop.
No longer possible to come out of uni with a degree and go onto a lifetime of progress and success.
Everything is changing so fast
Take the time to aqquire new skills improve new skills.
Never stop learning new skills.
10. Propel
.Extrude confidence.
Don't apologise for yourself.
Just say what you are be proud with what you're acheieving.
