Monday 16 January 2012

DON'T GET RIPPED OFF. ENTERPRISE LECTURE NOTES.


Copyright matters.
Its your copyright that you make a living out off.

Copyright is what it says on the tin.
Soul right to reproduce copies of my work.
Performances, prints,logos, etc.

One of the deepest fears of any young creative is getting ripped off/ copied.

Protect your ideas.
Make a living from your work.
Symbol I’m going to get used to is the copyright symbol.
For as long as Bridget is employed to teach in this college as it pays licenses to allow me to photocopy books and not infringe anyone's copyright.
She is allowed to steal.

Intellectual property is refereed to as IP all spilling of our creative minds.
Writer, designer, chef, bar (invents cocktails) any body who is producing anything creative out of their imagination.

PATENTS – IN 1714 Henry Mill took out the first patent (number 385) for a typewriter in England. Prior to this their keyboards had been in alphabetical order. He arranged the keys (qwerty keyboard) typist were able to work quicker and efficiently.

Ring pull cap – Prior to this there would be an implement which made two holes in the can. Very unhygienic. Someone invented the ring pull. People preferred the ring pull because it was more hygienic and you didn't need a separate impliment.

Mr fender invented and patented the tremelo device for stringed instruments.

Patent leather – was invented by a shoemaker who realized his customers would like very shiny shoes (mark of a respectable gentleman) permanent shine in the leather.

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TRADE MARKS – trademarks and logos. – TM – can be very complex devices. If yo have a trademark and you want to register it then you have to send an image of it with very orecices colour references and exact drawings to the office and you would put TM next to your drawing/logo that arrangement of that particular logo was under investigation. Once they approve that it has not been made before it becomes registered ®

(TM) means applied for .
Logos are a single image which shows all the values/performance/service/history and quality of a brand.


REGISTERED DESIGNS – registered decorative features. Curves on iphone etc.
Other companies wishing to use apple software would have to apply for a license.



COPYRIGHT

Art, lit, music, animation, film, games,
Automatic
Date and record your work.

EVERYDAY COPYRIGHT –
Inside every book there's an individual ISBN number. The book also contains information regarding the date of publication and author.


FAIREY VS ASSOCIATED PRESS.


In January 2009, after Obama had won the election, Fairey's mixed-media stenciled portrait version of the image was acquired by the Smithsonian Institution for its National Portrait Gallery. Later in January 2009, the photograph on which Fairey based the poster was revealed: an April 2006 shot by former Associated Press freelance photographer Mannie Garcia. In response to claims by the Associated Press for compensation, Fairey sued for a declaratory judgment that his poster was a fair use of the original photograph. The parties settled out of court in January 2011, with details of the settlement remaining confidential.


Other examples -

GAYLORD VS US POSTAL SERVICE


STEINBERG VS COLUMBIA PICTURES

FAIR USE LEGISLATION


How to secure your copyright now.

Add the symbol, your name and a date
Keep a log of your significant creations

START A LOG BOOK
Date – title of the piece(ID NUMBER AND NAME) – location.

HOW LONG DO THEY LAST?

Patents – max 20 years
Trademarks and logos – forever but have to be renewed every 10 years.

Design rights –
Up to 25 years (if it proves popular)
Renew every 5 years

Copyright (General/ music is slightly different)
Until 70 years after death.

SO HOW DO WE USE IT?

George lucas was fluent in copyright.
He understood it so well that when an opputinity presented itself to him he snapped it up immediately.

George lucas asked to not be paid for a year but asked for a share of box office takings and merchandise.

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