MY PRESENTATION NOTES

These are the notes I'm currently rehearsing these by repeating them over and over again and also mock-presenting to housemates/friends.


Good Morning,


We are fourth wall and we are a design agency that focuses on branding on branding and identity for culture sectors in and around Leeds. This is our unique selling point (USP) for our clients. Because we are very specialist it gives us a competitive advantage over more general design studios.


We feel that having a niche will enable us to target clients in our chosen sector, which is still very broad and varied in itself.


We are located in the buzzing area of Holbeck, Leeds in a studio called Umbrella Creative, which believes in up and coming agencies like ourselves. We were really impressed with their low cost rent and inclusive bills which kept the overheads really low. We also loved the all white painted rooms which sent out a strong message of a blank canvas so we felt we could really put our own stamp on it.


Situated there are other creatives such as fine artists and photographers so there is potenetial for creative networking and collaboration.


We chose to be based in Leeds because it is considered to be the capital of the North (Yorkshire) and is central to big surrounding cities such as Manchester, Sheffield and Liverpool which houses many of our potential clients.


The specific location of the studio is very convienient as it has very good transport links which ensures clients could easily visit us and vice versa.


We went into branding the agency with a strong yet minimal approach. As an agency dealing with a whole range of different and indiviudal clients, we strongly belive that the high quality work should speak for itself. We chose a strong simple sans serif typeface (nevis) and changed the "A" in wall to "4" . This effecivly communicates to our clients that we strongly beieve in simple creativity (clever ideas made simple) We chose to focus in on the number 4 as it became our very own lucky number for these reasons :

1. There are 4 of us
2. We are group 4
3. The studio room which we are based is "room 4"
4. We are called "Fourth Wall"

WE HAVE APPLIED OUR IDENTITY ACROSS A RANGE OF STATIONARY AND BUSINESS CARDS WHICH WE CAN BRING TO FUTURE NETWORKING EVENTS SUCH AS "WHAT THEY DO IN LEEDS"