Branding for FOURTH WALL.

Here is our new logo for our newly named agency "Fourth Wall" We went into branding the agency with a strong yet minimal approach. As an agency dealing with a whole range of different and individual clients we strongly believe that the high quality work would speak for itself. We chose a strong sharp typeface (nevis) and replaced the "A" of "wall" with the number "4". This effectively shows clients that we believe in creative simplicity. We found the number 4 to be our lucky number for the group -

There are 4 of us in the group
we are group 4
the room we are in (umbrella creative) is ROOM 4
and we are called fourth wall.